Apple's SVP of worldwide marketing Phil Schiller often has to do the hard work of addressing bad press.
When the company's MobileMe service went down upon the launch of the iPhone, it was Schiller who first admitted the company had made a mistake.
That process has angered developers who feel that it is fickle and arbitrary, and in the wake of denials of apps from companies like Google, possibly anti-competitive.
It's also kept sweet, sweet porn off the App Store -- though now that parents can impose parental controls on content, consenting adults may soon be able to easily download boobies from iTunes.
"We review the applications to make sure they work as the customers expect them to work when they download them," Schiller told BusinessWeek.
That includes sending apps back for bug fixes, as well as keeping apps that might compromise an iPhone user's privacy or personal data.However, Apple has little interest in protecting the health of your computer, at least if you're a smoker.
Reports on Consumerist from multiple Apple Macintosh owners say that company has declined to honor warranties in the case of computers that have been exposed to second-hand cigarette smoke.
While not explicitly stated in the company's warranty or AppleCare service plan, if your computer is exposed to lots of cigarette smoke, you may be out of luck if something breaks.
Wonder how Schiller will explain that issue.
Jackson West is a smoker who does his own laptop repairs.