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Apple: Yes, We Have An Event Scheduled Sept. 9

"Wish We Could Say More."

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    NEWSLETTERS

    Apple has made it official: The next gadget event will be September 9th. Ian Cull reports. (Published Thursday, Aug 28, 2014)

    Apple has made it official: The next gadget event will be September 9th.

    The Cupertino company sent out official invitations to the press Thursday morning, with a date (September 9th), time, and place (10am, Cupertino). The invitation also came with a brief message: 'Wish We Could Say More."

    The tech press is already saying plenty about the event, speculating that we'll see a new iPhone, a new iPad (both reportedly larger), and maybe even the long-guessed about iWatch. Apple is not saying anything beyond its emailed invitation.

    Investors like the drama, though; shares of Apple stock (AAPL), on a tear lately, hit a new all-time high this morning, as the invitations arrived in boxes.

    A quick note about the venue: Cupertino's Flint Center is historic in Apple lore. It's the place where Steve Jobs first showed off the Mac computer back in 1984.

    Scott will be at the event, with updates on Twitter: @scottbudman