Apple's "I'm a Mac" Ads Are Done, Says Mac

Friday, Apr 9, 2010  |  Updated 10:05 AM PDT
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Apple's "I'm a Mac" Ads Are Done, Says Mac

Justin Long is going to have to look for a new job.

Apple's popular "Get a Mac" ads, which have pit humorist John Hodgman as the PC against actor Justin Long's Mac since 2006, may finally be put to rest — not with a bang, but with a whimper.

"I think they might be done," Long said in an interview with The Onion's A.V. Club. "In fact, I heard from John, I think they're going to move on. I can't say definitively, which is sad, because not only am I going to miss doing them, but also working with John."

So what went into making a Mac ad? Not a lot, as you could guess from the minimalist presentation Apple stuck to every time.

"It was so much fun to go do that job, because there's not a lot to it for me," Long said. "A lot of it is just keeping myself entertained between takes, and there's no one I'd rather do it with than John."

Long heaped the praise onto his commercial adversary, adding, "I've become very close with him, and he's one of my dearest, greatest friends."

That hits on a quality we've always enjoyed about the "Get a Mac" campaign. While they never portray PCs in a flattering light, both the Mac and the PC are likable characters. The PC more so, we'd argue, which is probably the point — you're not supposed to hate PC, just find him incompetent. It's worth noting that none of this is official exactly, though both actors seem to feel they're done with the gig. Apple could still resurrect the bit.

Still, who do you like better? Forget the brand loyalty for the moment. Who won you over: the Mac, or the PC?

A.V. Club, via TechCrunch

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