Like the previous generations of the Nook, this new e-reader can be used to read magazines, newspapers and digital books.
It is also running the Android operating system, in direct competition with Apple's OS.
The e-book wars are expected to heat up just ahead of the holiday season as Apple, Barnes & Noble, Sony and Amazon see big business in the market.
Amazon has already announced that it is selling Kindles and e-books in record numbers.
The virtual bookstore, along with Barnes & Noble, have been clamoring to make their e-readers better competitors with the mutli-faceted iPad.