Google bus, Google Glass, Google jet.
Now, add to that the Google building, in the Google neighborhood.
And it's all going down in the Mission District.
Google is planning to put about 200 staffers in a 35,000-square-foot building on Alabama Street in the hot 'hood that's been "ground zero" for "tech-driven gentrification" in San Francisco, according to reports.
The Los Angeles Times reports that Google, based in decidedly-lame Mountain View, is "looking to cash in on the neighborhood's hipster vibe." Google already has an "upscale corporate home" in South of Market -- but that's not cool enough.
The new building would house workers in start-ups which have been bought out by Google. That reflects a growing desire to live and work in San Francisco, and not have to deal with hour-long tech bus commutes to sprawling suburban office campuses, the newspaper reported.
Google declined to comment.