This is not the right kind of 1-percenter.
Less than 1 percent of venture-backed startups feature a Latino founder or co-founder, according to the San Jose Mercury News. That's why Google is backing an effort to help "Latinos break into tech startups."
The example of Edward Avila is "sobering": as the tech veteran was promoting his startup a few years ago, he noticed "I was the only Latino in the room," the newspaper reported.
This is troubling in Silicon Valley, which has a large number of Latinos, the newspaper noted. So Avila is now working on the incubator, which has help from Google as wella s Jennifer Lopez, the newspaper reported.
Manos Accelerator begins today and has its first seven startups -- as well as the same set of challenges which threaten Latino entrepreneurship everywhere, the newspaper reported.
Despite a strong work ethic, young Latino tech leaders say that parents "tend to urge their children to land steady jobs" rather than dabble in the high-risk tech arena.
Further, "low numbers of Latinos... study science or business in college," and only half of Latino students test proficient in math, the newspaper reported.