This is not the right kind of 1-percenter.
Less than 1 percent of venture-backed startups feature a Latino founder or co-founder, according to the San Jose Mercury News. That's why Google is backing an effort to help "Latinos break into tech startups."
The example of Edward Avila is "sobering": as the tech veteran was promoting his startup a few years ago, he noticed "I was the only Latino in the room," the newspaper reported.
This is troubling in Silicon Valley, which has a large number of Latinos, the newspaper noted. So Avila is now working on the incubator, which has help from Google as wella s Jennifer Lopez, the newspaper reported.
Manos Accelerator begins today and has its first seven startups -- as well as the same set of challenges which threaten Latino entrepreneurship everywhere, the newspaper reported.
Despite a strong work ethic, young Latino tech leaders say that parents "tend to urge their children to land steady jobs" rather than dabble in the high-risk tech arena.
Further, "low numbers of Latinos... study science or business in college," and only half of Latino students test proficient in math, the newspaper reported.
Google Helps Launch Tech Incubator for Latinos
Manos Accelerator seeks to even playing field for Latino tech entrepreneurs.
Copyright FREEL - NBC Local Media