Holographic Art Is Now as Simple as Light Painting With the iPad | NBC Bay Area

Holographic Art Is Now as Simple as Light Painting With the iPad

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    How easy is that?

    The London arm of Japanese ad firm Dentsu has released a video showing us a new kind of "light painting" using the iPad that could very well inspire a new way of incorporating special effects into indie filmmaking.

    The innovation, which came as a result of a pairing of Dentsu and BERG, involves using "long camera exposures to record the iPad moving through space in order to make a stop motion film of 3D light forms."

    While some might argue that similar effects are available via CGI, this quick and dirty iPad solution presents a distinctly ghostly effect that is unique unto itself. You can see more images of iPad light painting here.

    Making Future Magic: iPad light painting from Dentsu London on Vimeo.

    Via IO9