Instagram to Start Showing Ads in Users’ Feeds

Thursday, Oct 3, 2013  |  Updated 2:11 PM PDT
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Instagram to Start Showing Ads in Users’ Feeds

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A Facebook employee demonstrates the new Instagram video option during a press event at Facebook headquarters in Menlo Park, California.(Photo by Justin Sullivan/Getty Images)

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NEW YORK (AP) - Instagram, the mobile photo-sharing app owned by Facebook Inc., says it will start showing "occasional'' photo and video advertisements in the coming months.

It's Instagram's first step toward making money. While users can already follow brands and businesses, part of the app's appeal has been its simplicity and, for some, a lack of advertisements.

To ease users into seeing ads, the company said in a blog post Thursday that it will focus on showing "a small number'' of "high-quality photos and videos'' from a handful of brands.

Facebook bought Instagram last fall for $715.3 million, $300 million of it in cash and the rest in stock. The app has more than 150 million users and is especially popular with teenagers and young adults.

The Wall Street Journal reported earlier this month Emily White, a former Facebook exec and now director of business operations at Instagram, is leading the charge for profits for the photo-sharing app.

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