New Privacy Option Headed to Browser Near You

"Do Not Track" promises privacy

By Lori Preuitt
|  Monday, Jan 24, 2011  |  Updated 11:30 AM PDT
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New Privacy Option Headed to Browser Near You

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People concerned with privacy on the Web will soon have a new browsing tool courtesy Silicon Valley's Firefox.

Firefox, based in Mountain View, announced Monday its developing a new tool that will allow users to block advertisers from collecting personal information.

In a blog post, Firefox's parent company Mozilla Inc. said the tool will be called "Do Not Track." It did not say when it would be available.

Alex Fowler, Mozilla's technology and privacy officer, says it will be the first in a series of steps designed to guard privacy.

 

As the first of many steps, we are proposing a feature that allows users to set a browser preference that will broadcast their desire to opt-out of third party, advertising-based tracking by transmitting a Do Not Track HTTP header with every click or page view in Firefox.

 

Microsoft's next version will also include a similar feature, though people will have to create or find their own lists of sites they want to block.

Google Chrome users can already download a plug-in that blocks advertisers, but it only works for ads that already let people opt out of targeted ads.
 

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