Today, porn sites and other adult entertainment businesses will be able to buy website names ending in .XXX.
The long awaited domain can be purchased through registrars that already sell other domain names and through www.buy.xxx, where buyers can check what names are still available for sale.
the .XXX ending is supposed to function as a responsible alternative for sites that feature adult content. The label will provide web browsers with a clear indication of a sites content before they click on it. It will also make it easier for parents to adjust browser settings to block all websites that end in triple-x.
"While adult entertainment is enjoyable to many adults, it is not appropriate for all audiences. We created .XXX to address the unique needs of the online adult entertainment industry. The public response has been overwhelming as consumers and the adult entertainment providers are excited about the benefits and infinite possibilities of .XXX," said Stuart Lawley, CEO of ICM Registry.
There are apparently safety perks for website visitors as well. The .XXX will be the only domain in the world to use daily malware scanning by McAfee, making it the safest domain on the internet.
Even with the benefits, the decision to sell the new domain has generated controversy. A pornography business could potentially pay to use the name of any company, adding the domain .XXX at the end.
To protect the names of non adult entertainment businesses, companies were given a head start in the bidding process for domain names. They had until October 28th to pay a fee to block adult sites from using their names.
The costs for the new domain names aren't cheap.
Domainmonster.com is selling them for $76.41 per year, which is significantly more than whats charged for .biz, .org, and .com domains that go for $6.10, $7.12, $12.22 respectively.