Rupert Murdoch may make good on his threats to leave Google -- if Microsoft comes up with the right price.
However, sources familiar with the negotiations doubt that Microsoft will become a cash machine for publishers.
Instead, it seems that companies are trying to play Google against Microsoft, Yojimbo-style, hoping to win concessions from one, the other, or both to make publishing on the Web more profitable for themselves.
Bing's market share did grow in October according to ComScore, but so did Google's, meaning that, as usual, Yahoo is the loser.
Jackson West thinks removing Fox News from Google search results could easily be sold as a feature.