The Anti-Perkins: Marc Benioff Suggests San Francisco Fixes

One big-time tech titan isn't down with Google buses

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    NEWSLETTERS

    TK
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    Salesforce CEO Marc Benioff

    The answer for San Francisco is in the cloud -- Marc Benioff's cloud.

    The Salesforce.com CEO and tech maven is styling himself as an anti-Tom Perkins, and is presenting a plan for tech to "fix" San Francisco, according to the Wall Street Journal.

    It was Perkins who reacted rashly to the threat posed by angry San Francisco citizens tired of the tech boom -- and it's Benioff who is sympathizing with the angry mob.

    Salesforce may soon be the second-biggest use of office space in San Francisco, and was an early adopter of the theory of putting workplaces where the workers are.

    That means Benioff is no big Google bus backer.

    In an interview with the Wall Street Journal, Benioff sounded off on the need for entrepreneurs to give back to their communities -- a la his 1/1/1 plan that sees 1 percent of profits donated -- and to be visible beyond Google buses.

    Benioff also sounded his approval for "civil disobedience" -- as in, the protests against the buses.

    "This is a San Francisco tradition, actually," he told the newspaper.