Yahoo is taking another step in its transformation. This time the search company is getting dapper.
The Sunnyvale-based company announced that it is buying the startup Dapper.
The company is a online advertising service that gives companies tools to connect directly with consumers who may be interested in buying their products. This while a recent report said Yahoo's revenue per search is expected to go up.
Dapper is just another move in a long line of changes that Yahoo has undergone since new CEO Carol Bartz came on board, tasked with the duty of making the company more profitable.
Yahoo has gone through a recent redesign and placed a renewed emphasis on its popular news sites.