Yahoo Gets Dapper

By Sajid Farooq
|  Tuesday, Oct 5, 2010  |  Updated 3:07 PM PDT
View Comments (
)
|
Email
|
Print
Inside Yahoo's Accessibility Lab

Getty Images

Yahoo!!! Terrapin Darrius Heyward-Bey goes to the Raiders at No. 7.

Photos and Videos

Tech Ability: Making the Web Work for Disabled Surfers

Alan Brightman and Victor Tsaran are "re-equipping lives" every day at Yahoo's Accessibility Lab.
More Photos and Videos

Yahoo is taking another step in its transformation. This time the search company is getting dapper.

The Sunnyvale-based company announced that it is buying the startup Dapper.

The company is a online advertising service that gives companies tools to connect directly with consumers who may be interested in buying their products. This while a recent report said Yahoo's revenue per search is expected to go up.

Dapper is just another move in a long line of changes that Yahoo has undergone since new CEO Carol Bartz came on board, tasked with the duty of making the company more profitable.

Yahoo has gone through a recent redesign and placed a renewed emphasis on its popular news sites.

Get the latest headlines sent to your inbox!
View Comments (
)
|
Email
|
Print
Leave Comments
Bay Area Proud
Bay Area Proud is NBC Bay... Read more
Follow Us
Sign up to receive news and updates that matter to you.
Send Us Your Story Tips
Check Out