Yahoo Safe from AOL: Report

By RJ Middleton
|  Tuesday, Dec 14, 2010  |  Updated 6:30 AM PDT
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Yahoo Safe from AOL: Report

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NEW YORK - MAY 25: AOL CEO Tim Armstrong speaks at the TechCrunch Disrupt Conference at St. John?s Center Studio May 25, 2010 in New York City. The conference gathers innovators who are attemtping to disrupt media and technology in internet enabled industries. (Photo by Mario Tama/Getty Images)

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The bold, months-old big for AOL to purchase Yahoo has come to an end, according to Crains.com. It looks like they'll go it alone as they reinvent themselves and try to pick up steam.

“AOL tried to either get enough backing to make a run at Yahoo, or get Yahoo interested in buying it,” the source says. “Yahoo didn't bite, and AOL didn't have its ducks lined up to be a buyer," Matthew Flamm reports.

After being spun out of Time Warner, AOL has struggled to gain full traction. And its share of the online advertising pie has shrunk as well, predicted to be down 26 percent this year, despite a spike in online ad sales, nationally.

Ruling out this parternship/rumor would be unwise, as both companies continue to find their voice and purpose in the great, new ether.

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