Guy Fieri Moves "Flavor Town" Home to Santa Rosa

Flavortown is in Santa Rosa. Guy Fieri has said so.

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    Welcome to Flavortown, aka Santa Rosa, California.

    Santa Rosa is Flavortown, USA, you guys.

    Guy Fieri, the king of bold taste and the host of a new Food Network show, has shifted production of "Guy's Grocery Games" to his hometown of Santa Rosa, according to the North Bay Business Journal.

    The set is a warehouse converted to resemble a grocery store -- specifically, Fieri's "Flavor Town" grocery store, the newspaper reported.

    In the show, chefs compete to pull off the finest dish using items found in a grocery store. The show used a real store for its first season before seguing to the warehouse in Industry Commerce Center in the Sonoma County seat, the newspaper reported.

    There's only one thing wrong.

    Fieri, who catapulted onto the national food scene after winning a Food Network competition following the opening of Johnny Garlic's in Santa Rosa, wishes it was a real store.