It’s turning into one very expensive potato salad.
When Zack Danger Brown set out to crowdfund his potato salad, the goal was to raise $10.
After all, it really shouldn’t take more than that to make potato salad, right? More than 3,000 backers later, Brown’s campaign has raised $40,000 (and counting).
That’s right, Brown's effort is raising dollars by the second. In fact you can watch the numbers climbing before your eyes in one of the most viral crowdfunding projects of our time.
“Basically I'm just making potato salad. I haven't decided what kind yet,” Brown, who’s from Columbus, Ohio, says on his Kickstarter page.
His initial stretch goals were pretty simple:
$35 - I will make 4x as much Potato Salad. I know $40 isn't 4x $10, but you guys have earned it.
$75 - Pizza Party!
$100 - I will try two different Potato Salad recipes.
Now with all the publicity and more money, Brown’s goals are growing.
Donors can now get “I (Heart) Potato Salad” mesh hats, and he’s even going to call a chef to get a better recipe. Also: “better mayonnaise (from the natural foods section)."
If you are wondering whether Brown will be using really fancy potatoes, he clarifies in his FAQ that they’ll probably come from the Kroger near his house.
In his latest update, Brown says that the whole Internet is invited to his potato salad party (but only $10 and above will be allowed in the kitchen).
And, in case you are wondering, there will be a vegan option.