NBC Bay Area today announced it is awarding $100,000 to three non-profit organizations in the Bay Area, helping them implement innovative community programs as part of a newly launched initiative called 21st Century Solutions. In partnership with the NBCUniversal Foundation, this new grant program was designed to support high-impact, progressive programs in the categories of Arts and Media; Civic Engagement; Community Development; Education; Environment; Jobs and Economic Empowerment; and Technology.
“We’re excited by this new opportunity to reward local organizations doing innovative work in the Bay Area,” said Rich Cerussi, NBC Bay Area President and General Manager. “We look forward to continue to offer this grant challenge in the years to come and spotlight new ideas that move our communities forward.”
Launched in June, the 21st Century Solutions program aims to help communities in the Bay Area and in the nine other markets where NBCUniversal owns television stations identify opportunities for positive change and support nonprofits that are putting new ideas into action.
In total, the program awarded 30 non-profit organizations $1.2 million this year alone.
Locally, the competitive grant program accepted applications throughout the summer in the counties served by NBC Bay Area: Sonoma, Napa, Solano, Marin, San Francisco, San Mateo, Santa Clara, Alameda, and Contra Costa. NBC Bay Area promoted the grant program locally and created a panel to review and select the final grant recipients. One winning organization and two runners-up were awarded grants.
Bay Area recipients include:
Opportunity Fund Northern California $50,000
Opportunity Fund is a not-for-profit financial institution that advances the economic well-being of the Bay Area's working families by helping them earn, save, and invest in the future. As a national leader in microsavings, and California’s largest microlender, Opportunity Fund offers a unique blend of microfinance products and services to help residents of underserved communities work toward economic stability.
Next Door Solutions to Domestic Violence $25,000
Next Door seeks to end domestic violence by addressing all sides of the issue and helping victims rebuild their lives. Next Door seeks to cultivate self-determinism for individuals and their children impacted by domestic violence, partnering with them to identify options, mitigate risk of further harm, and enhance their safety. Since its founding in 1971, Next Door has helped rebuild the lives of tens of thousands of women and children in Santa Clara County.
Eden Housing $25,000
Eden Housing builds and maintains high quality, well-managed, service-enhanced affordable housing communities that meet the needs of lower-income families, seniors, and persons with disabilities. In the past 44 years, over 60,000 people have come home to an Eden Housing community. They have developed or acquired more than 6,700 affordable housing units at 91 properties, in partnership with 28 cities in California. Their approach to development is both creative and collaborative, partnering with local governments and communities to tailor projects for each locale.