Beautiful Game Takes Center Stage in San Francisco

By Sajid Farooq
|  Tuesday, Jun 22, 2010  |  Updated 11:45 AM PDT
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Beautiful Game Takes Center Stage in San Francisco

The scene in North Beach four years ago. Photo: Clever Monkey on Flickr

Four years ago North Beach could have been mistaken for the streets of Milan after Italy knocked off France to win soccer's World Cup.

Aiding in the conversion of San Franciscans into cappuccino sipping Italians were big screens in the heart of the neighborhood broadcasting the final. The large screens were put up by soccer fans, who asked for donations to support their passion.

This tournament, soccer lovers in the City are getting corporate help. Univision is broadcasting Tuesday's matches between Mexico and Uruguay and Argentina and Greece at San Francisco's Civic Center.

The games will be shown in Spanish but like we learned four years ago, you don't need to speak the language of the players to jump on the bandwagon. There is no word on whether more matches will be shown later in the tournament, including Wednesday morning's important match for team USA.

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