How much would you pay to watch a new movie the very first day it comes out in theaters? Please tell me not more than $20. To one company, that's too little — it thinks you'd rather pay $20,000 to see Black Swan from the comfort of your $80 Ikea sofa.
Think of Prima Cinema as the Netflix for the extremely lazy and insanely rich. Why go to a theater with its massive projection screen or ear-deafening speakers when, for only 20K, you can have new movies streamed directly to your home theater on the day of their release? That's exactly what Prima Cinema is banking on — your sloth.
As if that weren't enough, Prima Cinema gloats by pricing every additional movie at a bargain $500. Prima Cinema president Jason Pang says that his company is only "trying to create new revenue streams for studios and new opportunities for moviegoers." Hell, for that much money, we could make a handful of short films with all the Steven Spielberg wannabes out there.