Want to go camping, but can't make the trip up to Russian River or Santa Cruz? That's okay -- just head on over to Sports Basement for a slumber party.
The event is organized by Mission design shop Alite Designs, which makes funky outdoor gear like backpacks, tents, and a "sexy"
sleeping bag that can zip open to the crotch and combine to accommodate more than one sleeper.
To promote the products, Alite decided to hold a series of a events. In June, they held a singles mixer; and on Aug. 27, they'll be having a camp-out -- or is that camp-in? -- in the Sports Basement Grotto at 1590 Bryant St. (RSVPs required.) They'll be going heavy on nostalgia: beer and snacks will be served, and there will be a screening of Stand By Me.
Alite's products target urban hipsters who want to balance their indoorsy computer-time with outdoorsy camping time. The blend of chic design and practicality have made it a hit amongst youngsters.
Are they bringing wilderness to the City or the citylife to the wild? Maybe a little of each.