FCUK is leaving California.
French Connection is disconnecting from the Bay Area and in the process the rest of the state as well.
The British retailer has been struggling to convince consumers to buy $100 polos with the cleverly crafted acronym that once caused lines of naughty minded shoppers to line up outside the store when it first opened.
The closing of 17 stores will reduce the company's annual operating losses by about $4.9 million. Last fiscal year the company reported losing $37.9 million.