Fashionable Bloggers Won't Change the Gap's Mind

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    NEWSLETTERS

    The new Gap Logo is to the left and the old one to the right.

    Gap is not giving into pressure. For the company, less is more.

    The San Francisco-based clothing company caused a buzz on the world wide Internets Thursday when it revealed its new logo.

    There's a lot of yap online, most of it negative, about the new Gap logo that the chain quietly slipped onto its website this week. Some have been confused by the hidden message of the new logo.

    But clothing seller still plans to put the new logo -- less blue, more white, black text -- into stores and onto its advertising next month.
         
    Spokeswoman Louise Callagy says the Gap will unveil plans within weeks to have fans help with the new logo. It's not clear if that means they could design a new one or make changes to the latest version.

    The Gap is asking Facebook fans for their ideas. Respondents there and on Twitter much prefer the old logo -- a blue box with white text in capital letters.

    What do you think of the new logo? Let us know in the comments.