Babies across the country are being forced into awkward positions by their parents and being told to smile.
Thousands of overly eager parents sent thousands upon thousands of pitchers of their little youngins to the San Francisco based Gap, hoping their little terror would be the next face of the ultra hip clothing company.
After more than a month of sorting through hundreds of thousands of eligible cuties, Gap revealed the 20 finalists in its nationwide contest to find the next faces of babyGap and GapKids. Hooray, we say.
Starting Monday through Dec. 21, it is up to America to log onto gap.com/castingcall and decide which four lovable, personality-filled children -- one baby girl and one baby boy for babyGap and one girl and one boy for GapKids -- will be featured in store windows from coast-to-coast and will receive other incredible prizes including a year's supply of clothing from babyGap or GapKids and $450 worth of photo gifts from Snapfish by HP.
"This year parents were more enthusiastic than ever. We received more than 883,000 entries, beating the record from the previous two years, and thousands of families attended photo-taking events at Gap stores to participate in the Casting Call contest," said Pam Wallack, president of babyGap, GapKids and GapMaternity. "Each year the decision gets harder with so many babies and kids to pick from. Selecting just 20 finalists to represent our brand out of hundreds of thousands of adorable children was no easy feat."
For a month, parents from across the country uploaded their favorite photos of their babies and kids at Gap's Web site.
Once all the entries were in, judges narrowed down the pool of nearly 900,000 entrants to 20 finalists -- 10 babies (ages four and under) and 10 kids (ages five to 10.)
"Out of so many great entries, these 20 finalists truly personify the Gap brand with their expressive faces and bright personalities," adds Wallack. "This contest brings a tremendous amount of pride to our brand and we can't wait to see which four children will be selected as the next faces of babyGap and GapKids."
