A new ad campaign, which recently launched in Jacksonville, takes aim at overweight people in about as direct a way as you can. A huge billboard in the city reads, "Save the Whales. Lose The Blubber. Go Vegetarian." Next to the words is a pretty large woman, who looks to be about a biscuit away from becoming a whale dressed in a polka-dot bikini.
Now, that's a low blow.
"Our goal is help overweight Jacksonville residents - the best way to do that is to go vegetarian. We're not trying to insult anyone," Ashley Byrne, a senior campaigner for PETA told Huffington Post. "Vegetarians look and feel better than meat eaters. This is a life-saving message."
Could this message find its way over Interstate 95 in the magic city? Don't be surprised if it does. PETA has become a pretty noticeable force in South Florida recently.
But the billboard could also get local PETA protesters sat on by upset chubby folks who more than likely will take offense to the billboard. As far as we can tell, this is PETA's first real harpoon shot at large people. Usually the organization goes after seal clubbers or fur hunters and recently the group's M.O. has been to use sexy images to draw people into their message.
But instead of sexy models barely covered in pieces of lettuce to push a vegan lifestyle, PETA is going with the shock and awe approach. It doesn't appear that the billboard will be coming down anytime soon and its unclear what city the anti-fat message will show up next.
Maybe next month, PETA will be trying to save the hippos.