Vince Brings Dirty Cotton to San Francisco

Monday, Jan 11, 2010  |  Updated 9:06 AM PDT
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Vince Brings Dirty Cotton to San Francisco

The inside of Vince.

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It's nice to see things blossom, like flowers in the springtime, or the Twilight series right now, even though you've been telling everyone to read the books for, like, infinity. Or uber-comfy casual wear from Vince.

Vince. started a few years back in New York and Los Angeles as a couple ultra-casual cashmere items, but has now grown into a burgeoning line of sporty casual wear, characterized by elegant lines and compulsively wearable fabrics.

The store is annexing San Francisco with a 1,500-square-foot, industrial-steez store with exposed brick walls, polished concrete floors, and galvanized steel rolling racks, which will inspire you to turn to your buddies and say "nice."

Hanging on said racks is the holiday collection, beginning with super soft undergarments like pima cotton long/short-sleeved jersey tees in subdued solids, gauzy double-layer (also pima) v-neck tees, and three-button thermal henleys infused with a bit of spandex, but just a bit, because no one wants to see the end of your innocence.

Then there is just-as-comfy outerwear that ranges from wool/nylon zip hoodies flared up with toggle closures, to heavy fleece/thermal-lined sweatshirts with contrast inner hoods, to striped v-neck sweaters in sheer "dirty" cotton.

They are currently making room for spring, so most of the aforementioned gear is selling at 40 percent off.
When Spring hits (gradually over the next few weeks), expect similar silhouettes executed in brighter shades and thinner blends of fabric, and, for the first time ever in denim.

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