In-N-Out Expands Further North into Sonoma

Santa Rosa location sets northern boundary to popular burger joint's territorial dominance

By Jackson West
|  Saturday, Aug 29, 2009  |  Updated 1:42 PM PDT
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In-N-Out Expands Further North into  Sonoma

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With a drive through window, maybe the new Santa Rosa In-N-Out location will lure the likes of Brittney Spears past Marin and into Sonoma?

The Santa Rosa city council has approved plans for a new In-N-Out, complete with drive through window, just off 101 in Sonoma County.

The location is the most northerly spot in the beloved Southern California chain's territory, a distinction previously held by the <strike>drive-through-free location in Mill Valley</strike> Rohnert Park.

In-N-Out has been lauded by everyone from Fast Food Nation's Eric Schlosser to BusinessWeek's Stacy Perman in her recent In-N-Out Burger.

The chain's expansion has been limited by a dedication to fresh beef, with no franchising on offer and all meat delivered from a company-owned processing plant in the Central Valley.

It might be hard to believe that a fast-food hamburger chain so beloved by California consumers could have been started by a known communist, but that's the story Perman tells in her book.

However, the company has apparently built a second meat processing facility further east to serve Nevada and Utah.

Hopefully for In-N-Out, any world domination plans won't turn out so poorly as Stalin's.

Jackson West orders two regular burgers with animal-style fries at the Fisherman's Wharf location.

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