So the Mid-Market billboard fight begins: opponents of Prop D, a plan to allow signage along Market Street between 5th and 7th streets, have launched a new ad that's viewable on YouTube.
The point comes across loud and clear, if a bit deceptive, and no doubt slippery-slopists will agree with its implication.
The SF Examiner also points out a seven-minute video produced by the City taking Prop D from both angles.
In the video, a proponent says the measure will "bring people back to Mid-Market," which will inevitably bring businesses back, creating an "exciting, vibrant environment" and a "seamless connection along Market Street" from the Civic Center to the Ferry Building.
Opponent? "Private commercial interests" will come in to dump ads on Market, giving a "large Times Square-esque feeling to a historic arts neighborhood."