NEW YORK - OCTOBER 22: A TSA officer gives directions to passengers at John F. Kennedy International Airport's Terminal 8 passenger security checkpoint on October 22, 2010 in the Queens borough of New York City. Earlier today at Terminal 8, the TSA introduced new backscatter X-ray full-body scanners that can see through clothing and will screen passengers for metallic and non-metallic threats including explosives. (Photo by Michael Nagle/Getty Images)
Mobile app maker Loopt knows a good thing when it sees it. And the subject of people touching other people's "junk" was pure gold for its marketing department.
The Mountain View, Calif.-based company will give away 10 iPod touches to travelers who get touched by TSA agents on Wednesday, the busiest travel day of the year.
This comes after the recent uproar over whether airport security is too invasive. The giveaway is happening on national "Opt Out" day, which is the day former U.S. Congressman Bob Barr, among others, wants you to refuse to go through the invasive security screening machines and force TSA agents to pat you down up close and personal.
Loopt calls it a "gift to opt-outers out there."
To qualify for the iPod Touch, you have to check into whatever airport you are traveling using Loopt with a smartphone or iPod Touch. Then you need to push it to Twitter using the hash tag: #touchedbyTSA
Loopt was formed in 2006 to build mobile applications that use location data to connect with friends, places and events.