Muji Brings Retail To Silicon Valley

Can Japanese store survive in South Bay?

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    NEWSLETTERS

    Silicon Valley is famous for innovation, tech, stock options, and wealth. What we don't have much of, is retail.When Japanese retail giant Uniqlo moved into San Francisco recently, the lines went around several blocks, as people couldn't get enough of the store. Now, another Japanese retailer, Muji, is trying to replicate the buzz. (Published Tuesday, Apr 16, 2013)

    Silicon Valley is famous for innovation, tech, stock options, and wealth. What we don't have much of, is retail.

    When Japanese retail giant Uniqlo moved into San Francisco recently, the lines went around several blocks, as people couldn't get enough of the store. Now, another Japanese retailer, Muji, is trying to replicate the buzz.

    But not in San Francisco - Muji is moving into the South Bay.

    Specifically, right by the Fairmont Hotel in downtown San Jose, an area with lots of people and money, but very little retail.

    Now, it will have close to 4,600 square feet of retail, an experiment that many in the South Bay hope will succeed.

    Muji sells both clothing, and home items, with an emphasis on the household goods.

    Can it work, a la Uniqlo?

    We'll be there at the opening to see.

    Scott will post to Twitter: @scottbudman