The Professional Grill for the Rest of Us - NBC Bay Area

The Professional Grill for the Rest of Us

San Francisco company unveils high-end grill for low end price

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    The Professional Grill for the Rest of Us
    The Element is striking a pose just waiting for you to take her home.

    When a luxury brand decides to make a product with the common man in mind, it doesn't always deliver the same cache that caused the common man looked up to it in the first place. Take for example the Mercedes C(heap) Class, or any Baldwin not named Alec. But bucking that trend is the Element Grill by Fuego. Straight out of San Francisco, the gas-powered Element is a sleek, vertically compact grill that boasts the same aesthetics and functionality that put high-end outdoor product crafters Fuego on the map, at a fraction of the price of their other stuff. The grill comes in three forms and costs between $400 and $600. The sweetness centers around a patent-pending, 24,000 BTU dual-zone burning system under a cast iron grate for both open-faced grilling and cooking over indirect heat, easily controlled by one ignition dial and further customizable with add-ons like a roasting lid with temperature gauges, a griddle plate, and a "pizza stone," which is super handy for when Dick Vitale comes over demanding delivery quality 'za, baby. There's also a slide-out-able chestnut tray for food-prepping/beer-resting, large wheels with locking casters, and a sweet stainless steel chamber, which conceals your unsightly propane tank for the benefit of all your friends and family who flew in from all over to be with you on this special day yourself. To celebrate their launch, Fuego's running a contest: upload a photo of your current sorry-ass bbq, patio, or whatever best communicates why you need a new grill. Site visitorsw will vote on submissions and the top three each get a free Element...and the winners are Billy, Danny, and Steven! Grills start shipping today; get in on the action for yourself. San Francisco Thrillist contributed to this report.