Apple may not longer be an exclusive relationship with AT&T but that isn't stopping the cellular network from forming some new relationships of its own.
AT&T is moving on from Apple with one of the Cupertino-based company's biggest rivals: Amazon.
The Dallas-based cellular provider announced it will begin selling Amazon's Kindle device at more than 2,000 AT&T stores across the country.
The e-book readers will come with built in 3G technology that will be provided by AT&T. The move is just one example of the growing market for cellular providers out there.
AT&T and Verizon already sell 3G enabled netbook computers and both providers also sell 3G enabled Apple iPads.
