Google May Invest in Jawbone - NBC Bay Area
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Google May Invest in Jawbone



    Google May Invest in Jawbone
    Cortesía de Jawbone vía Daily Candy.
    File image of the Jawbone.

    Google may invest in Jawbone, the creator of several wireless and wearable devices, according to reports.

    The San Francisco-based Jawbone has been talking to several investors, but an unnamed source said that Google is interested in a "strategic investment" in the company, the Re/Code reported. The exact investment size or valuation hasn't been reported, although Google is reportedly not interested in purchasing the company now valued at $3 billion.

    Neither Google nor Jawbone commented on the investment discussions, according to the Re/Code.

    Jawbone is attractive to Google because it's an established company with popular wireless and wearable devices. Google is aware of Apple's new Apple Watch launching in only a couple months, so it has to stay relevant and Jawbone could use Google's support to fight off Fitbit's domination of the health tracking market.

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