Drinking Apple's Milkshake: Google Takes 10 Percent - NBC Bay Area
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Drinking Apple's Milkshake: Google Takes 10 Percent



    Google undoubtedly has been watching the Apple iTunes and App Store subscription controversy with interest. Why else would it decide that right now was the perfect time to launch Google One Pass, a service that allows publishers to set prices and terms for their own periodicals?

    "With Google One Pass, publishers can customize how and when they charge for content while experimenting with different models to see what works best for them—offering subscriptions, metered access, 'freemium' content or even single articles for sale from their websites or mobile apps," Lee Shirani, director of business product management for Google Commerce, wrote on the Official Google Blog.

    Shirani said the service would allow publishers to give "print subscribers free (or discounted) access to digital content." Any payments would be handled by Google Checkout.

    Google's Eric Schmidt made the Google One Pass announcement at Humboldt University in Berlin, also mentioning that Google will be taking 10 percent from every transaction. Schmidt told the Wall Street Journal that Google wants "publishers to make all the money."

    Maybe so, but even at 10 percent of each transaction, there will still be profit so Google's launch can't be a selfless one. This move by Google also shakes up a marketplace dominated by Apple, and if the search engine company can also be a thorn in Apple's side, then I'm sure Google's happy about that, too.