AMC's hit zombie drama "The Walking Dead" had its midseason finale this week, but its Facebook page hinted at the death of a main character -- termed a spoiler -- before it was shown to West Coast viewers. After numerous complaints and posts, the network apologized.
We heard your feedback to last night’s post, and we’re sorry. With zero negative intent, we jumped the gun and put up a spoiler. Please know we’re going to work to ensure that, in the future, possible spoilers by official AMC social feeds are killed before they can infect, certainly before the West Coast (U.S.) broadcast of The Walking Dead. As always, thank you for watching, and keep the comments coming. We appreciate all of your support. #RIPSpoiler
The spoiler was picture of a character's apparently death in the show with the words, "RIP Beth" and was posted after the East Coast feed on Sunday, leaving West Coast and international viewers to see the image before they saw episode, the Telegraph reported. As one person posted, "It's one thing for comments to ruin an episode, you can mostly avoid them, but for the main page to ruin the show for people on the West coast or other countries goes against everything the show stands for. The air of mystery, the surprise element stolen from fans. Re-think your posts."