The Bay Area's latest music technology mogul is none other than Neil Young, who is introducing a new company called PonoMusic.
Pono is both a digital music store offering high-quality audio from major labels and a new playback device with a price tag of $399. The twist is that the songs are all artist-approved studio master recordings with between 6 and 30 times the resolution of an MP3 file.
The PonoPlayer, available beginning on March 15, offers 128GB of memory, enough to hold 1000-2000 songs.
Should Apple be afraid? Would you buy a digital music device from Neil Young? Please feel free to share your opinion in the comments.