NBC Bay Area and Safeway's “Help Us End Hunger” Holiday Food Drive

NBC Bay Area is making sure everyone has a memorable Thanksgiving holiday this year with their annual “Help Us End Hunger” food drive.


This one-day food drive will be on Saturday, November 22. Kicking off a month-long effort to fight hunger with Bay Area Food Banks, a collaboration of seven food banks serving over 780,000 local residents each month, the food drive will take place at 155 Safeway locations throughout the Bay Area, making it easy for community members to participate and help feed their neighbors in need.

For the last five years, NBC Bay Area has partnered with Safeway to help stock the shelves of local food banks. Last year, the food drive collected more than 134,000 bags at Safeway Stores across the Bay Area, amounting to over 1,600,000 pounds of food for those in need.

Despite the recovering economy, thousands of Bay Area residents still rely on their local food banks to put food on their tables each week. Our goal is to create awareness and provide our viewers an easy way to help out,” said Rich Cerussi, NBC Bay Area President and General Manager.

NBC Bay Area has enlisted hundreds of volunteers – including NBC Bay Area anchors and reporters helping at their own neighborhood Safeway Stores – on Saturday, November 22 to encourage shoppers to donate food items. To make the donation process easier, a specially produced shopping bag filled with items that food banks need the most will be available for $10 at all local Safeway stores. Items include pasta and sauce, canned vegetables and important protein items like peanut butter and canned tuna. Once collected, the bags will be delivered to food banks for distribution to needy families. The bags will be available for Safeway shoppers to purchase from November 22 through December 25.

NBC Bay Area Media Contact: Liza Catalan (408) 432-4302, liza.catalan@nbcuni.com

Safeway Media Contact: Wendy Gutshall (925) 467-3523

Participating food banks:

Alameda County Community Food Bank
7900 Edgewater Drive, Oakland, CA 94621
Media Contact: Michael Altfest (510) 636-3663 ext. 330, maltfest@accfb.org

Food Bank of Contra Costa and Solano
Contra Costa: 4010 Nelson Avenue, Concord, CA 94520
Solano: 2339 Courage Drive, Suite F, Fairfield, CA 94533
Media Contact: Lisa Sherrill (925) 408-7655, lsherrill@foodbankccs.org

Redwood Empire Food Bank (Sonoma County)
3990 Brickway Blvd., Santa Rosa, CA 95403
Media Contact: Christy Gentry (707)523-7902 ext. 158, cgentry@refb.org

San Francisco Food Bank & Marin Food Bank
900 Pennsylvania Avenue San Francisco, CA  94107
Media Contact: Blain Johnson (415)282-1900 ext. 270, bjohnson@sfmfoodbank.org

Second Harvest Food Bank of Santa Clara and San Mateo Counties
Curtner Center: 750 Curtner Avenue, San Jose CA 95125
Cypress Center: 4001 North 1st Street, San Jose CA 95134
Bing Center: 1051 Bing Street, San Carlos, CA 94070
Media Contact: Caitlin Kerk (408) 858-9208, ckerk@shfb.org

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