Howard Stern Considering App-Based Radio Show - NBC Bay Area

Howard Stern Considering App-Based Radio Show



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    Howard Stern, idol of millions.

    Howard Stern? There may be an app for him.

    The radio shock jock, who recently hinted that he will leave his current perch at Sirius XM when his contract expires in December, is considering taking his show to the internet, reports the New York Daily News.

    Stern thinks that he could produce his show as a subscription based podcast.

    "With the new phone technology, it's ridiculously easy, said Kurt Hanson of the Radio and Internet Newsletter. "More and more people are doing it. If a Stern got into it, that would speed acceptance further."

    Stern, 56, has said that he wants to work less than he currently does, which is four days a week, 39 weeks a year.

    However, money could be a sticking factor. Sirius pays Stern $100 million a year, which covers both his salary and the show's expenses. It's not clear if he could make anywhere near that amount with an app-powered show. But his star power could make it possible.

    "The problem with 'monetizing' the Internet is that almost everything there is available somewhere else, free," said Michael Harrison of Talkers magazine.

    "Stern would be selling something not available anywhere else - himself," he said.

    A projection by the News showed that Stern could land $60 million a year if he charged $5 a month with a million subscribers, both figures the paper considered to be on the low end of the spectrum.

    Selected Reading: NY Daily News