Oscars Scale Back on Celeb Freebies - NBC Bay Area

Oscars Scale Back on Celeb Freebies

The recession has hit the red carpet.



    Oscars Scale Back on Celeb Freebies
    Getty Images
    These golden guys might be the most expensive item celebs take home, thanks to cutbacks on gift-bag freebies.

    Who needs ultra-bling when you can have a vacuum cleaner?

    Red carpet walkers in Oscar's heyday were once lavished with buckets of high-end, free merchandise, including rides on private jets, diamond jewelry and vacations, all valued at thousands of dollars.

    This year, gift bags will include a cheap handbag, a vacuum cleaner, handmade jewelry and a toothbrush-cleaning device that retails for around $30, according to CNN.

    "The country is shifted, and I think that bling is out," gift-bag creator Jane Ubell-Meyer told CNN. Ubell-Meyer's company, Madison & Mulholland, designs the Oscar giveaways for the ceremony each year.

    This year, Madison & Mulholland is focusing on "affordable luxury" with the freebies, Ubell-Meyer said.