Mattel Contract One More Sign K-Pop Here to Stay - NBC Bay Area

Mattel Contract One More Sign K-Pop Here to Stay

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    Mattel Contract One More Sign K-Pop Here to Stay
    AP
    Members of South Korean K-Pop music band BTS pose for photos on the red carpet of the 2016 Mnet Asian Music Awards (MAMA) in Hong Kong.

    The trappings of success continue to arrive for K-pop sensation BTS, the latest a contract with the toy company Mattel which secured rights to produce dolls of the boy band.

    And Mattel is not beyond riding those K-pop coattails. Shares of Mattel Inc. spiked almost 9 percent Monday, a day after the toymaker announced a global licensing agreement that also includes collectible figures and games.

    The South Korean boy band, made up of members RM, Jin, SUGA, j-hope, Jimin, V and Jung Kook, last year became the first Korean pop group to reach No. 1 on the Billboard top 200.

    BTS is an acronym of Bangtan Sonyeondan or "Beyond the Scene." The band debuted in June 2013.

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    (Published Thursday, Nov. 14, 2019)