In the latest skirmish in the retail wars between online and offline shopping, Target is introducing same-day delivery, NBC News reported.
The first stores to get the new service will be stores in Birmingham, Alabama and South Florida on February 1st. The next week the service will roll out to more locations in Alabama, Georgia, North Carolina, South Carolina, and Tennessee. And by the end of 2018, the rest of the country.
“Same-day delivery was at the top of our list when we were thinking about ways to make shopping at Target even easier,” said John Mulligan, Target's executive vice president and chief operating officer said in a statement.
"Target clearly sees the writing on the wall. If they're going to stay competitive, they need to up their convenience game to remain competitive with the likes of Wal-Mart, Jet, and Amazon,” Darren Seifer, a food and beverage industry analyst for NPD, told NBC News.