Longchamp Goes High Fashion'y for Spring

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Unlike previous print campaigns starring Kate Moss wearing little other than a large and strategically-placed Longchamp bag, for Spring 2009, Moss will be clothed (!) and featured alongside fellow (clothed) model Sasha Pivovarova. Wearing looks from the 12 piece ready-to-wear collection of mostly outerwear, this campaign will have a decidedly more fashion magazine feel. "Today, handbags have become so much a part of the fashion world," managing director Jean Cassegrain told WWD. "It's important we have a line of ready-to-wear to express our fashion personality."

- Lesley Scott

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