The following content is created in consultation with McDonald's. It does not reflect the work or opinions of NBC BAY AREA's editorial staff. To learn more about McDonald's, visit Mcdonalds.com.
This summer, McDonald's is making big dreams come true by sending one lucky Bay Area child to the 2014 FIFA World Cup™ in Brazil.
As part of their inspiring Player Escort program, McDonald's will send a young Bay Area soccer fan to the 2014 FIFA World Cup™ in Brazil, where he or she will walk hand-in-hand with some of the world’s best soccer players as they take the field. Along with their parent or guardian, the little soccer enthusiast will represent the San Francisco Bay Area and embark on a four-night, five-day trip to Brazil, with the first stop in Rio de Janeiro. Along with 25 other McDonald’s Player Escorts selected from across the U.S., the Bay Area winner will meet teams in their locker rooms and lead players onto the field in one of four match cities: Rio de Janeiro, Natal, Manaus or Recife.
Globally, McDonald’s will send 1,408 children to Brazil to serve as Player Escorts and support their country’s players during the month-long competition, which starts June 12 and culminates with the championship match on July 13. During their time in Brazil, Player Escorts and their parent or guardian will experience the thrilling atmosphere of the FIFA World Cup™ and the lively surrounding culture.
The once-in-a-lifetime opportunity provided by the Player Escort program also helps support McDonald’s focus on promoting active lifestyles. But McDonald's commitment to youth soccer development doesn't stop there. As part of the program, Local Bay Area McDonald's will be securing a $1,000 grant for a San Francisco Bay Area youth soccer organization -- because big dreams come from healthy communities.
From the local level to the world stage, McDonald's is keeping the dream alive.