Jimmy Choo has announced that it will re-launch its men's shoe line for Fall/Winter 2011. It will be the London-based company's first foray into the market since discontinuing its men's line in 2002 to focus on the growing women's business.
CEO Joshua Schulman tells the Los Angeles Times that the decision to re-enter the market was partially based on the performance of the men's products in the Jimmy Choo for H&M collection, which sold out globally within a week.
"The H&M collaboration showed us that our brand is bigger than our business today and that there is a demand for the Jimmy Choo aesthetic in the men’s categories," Schulman said in Monday's announcement.
The shoes will be made in Italy, with styles including dress shoes, moccasins, casual biker boots, sneakers, and evening slippers. The collection will be sold at 30 specialty men's stores, department stores and online at JimmyChoo.com.
The shoes will be unveiled during Milan Men's Fashion Week, taking place January 15 to 18.