Hi I’m Nick Halla and this is the influencer effect. What if I told you with one bite of an Impossible Foods burger you would be saving the environment, you would be using 87% less water, releasing 89% fewer emissions, and 96% less land would be needed for cattle to raise solely for food purposes, drastically reducing humanities destructive impact on the global environment. This is Impossible Foods' ambitious goal. Within two decades, Impossible Foods want to create the world’s most delicious, nutritious, affordable and sustainable meat, fish, and dairy foods directly from plants. Meet Nick Halla, Senior Vice President for international whose helping grow impossible foods presence around the world.