As Super Bowl City enters early stages of construction, business owners and locals are trying to predict what the next few weeks will look like given the increased foot traffic.
Though estimates say that more than 1 million people will head into the San Francisco over the course of the Super Bowl, business owners around Embarcadero are trying to predict how it will affect retail and staff, if at all.
At Philz Coffee, staff and delivery drivers have already expressed concern.
“Some of our sister stores are going to be helping us house some of our product, but all of our deliveries have to go through a check point at one of the piers and have a police escort,” said Melissa Bartell, an employee at Philz.
As Super Bowl City Begins Construction, Businesses Prepare for Unknown
Bartell said they were working hard to get all deliveries to the shop by 11 a.m., before the large crowds start to pour in for the day.
Llana Bravo, an employee at the Waterfront Restaurant, echoed some of Bartell’s concerns and rearranged delivery schedules.
Super Bowl City opens on Jan. 30.