NBC Bay Area tech reporter Scott Budman's bleeps and bloops from the Sept. 9, 2014, Apple event in Cupertino, Calif.
11:56 a.m. – U2 album just streamed to iTunes. You can download it for free.
U2 new album sent out -free- via iTunes #AppleEvent pic.twitter.com/4G4AoFlXY4 — scott budman (@scottbudman) September 9, 2014
Wrapping it up with a set from U2. #AppleEvent pic.twitter.com/fYunJ2vOiq — scott budman (@scottbudman) September 9, 2014
11:48 a.m. – Here comes U2...
Apple Watch Starts at $349. Available early next year. It needs an iPhone to work. Works with iPhone 5 & 6. pic.twitter.com/FGzhHgLAxY — scott budman (@scottbudman) September 9, 2014
11:38 a.m. – Fitness, as rumored, is big with the watch.
Add Jawbone and Fit Bit to the companies (Pebble, Samsung) looking at this watch demo with interest, and maybe a little nervousness.
The #AppleWatch will also track your health & fitness data, a la Fitbit or Jawbone. pic.twitter.com/ToYPOJV6Fx — scott budman (@scottbudman) September 9, 2014
Local
11:26 a.m. – Photos and movie times on the watch.
Everything seems kind of small.
Will we turn into a nation that stares at our wrists? Is t that progress?
11:18 a.m. – Now demoing the new Apple watch. Lots of choices...works with your iPhone.
How much? Is the rumble through the crowd.
Wall Street approves. Apple shares shoot up as #AppleWatch is announced. $AAPL pic.twitter.com/Wd2Kc2pwrP — scott budman (@scottbudman) September 9, 2014
Check it. #AppleWatch pic.twitter.com/aUCdVsl4lj — scott budman (@scottbudman) September 9, 2014
"One more thing:" it's a watch. #AppleLive $AAPL — scott budman (@scottbudman) September 9, 2014
Apple's new payment system called Apple Pay. Not "i" anything. Look for this to be a trend when Apple names things. pic.twitter.com/21b8zThuJP — scott budman (@scottbudman) September 9, 2014
10:41 a.m. – Pricing:
iPhone 6 $199 - $399
iPhone 6 Plus $299 - $499
SHIPPING 9/19
One iPhone rumor bites the dust: Seems the screens will stay glass. Not sapphire. #AppleLive $AAPL — scott budman (@scottbudman) September 9, 2014
10:31 a.m. – New camera for the new iPhone 6.
8 Megapixels.
More ways to do things (check stocks, etc) sideways, which gets a pretty big cheer.
Still waiting for pricing and availability.
10:22 a.m. – Getting a gaming demo from a company called "Super Evil Megacorp."
Yep .. good times in the tech industry…
10:19 a.m. – Apple now talking about how the iPhone 6 is not just bigger, but faster.
They're ripping through the features much faster than usual . I get the feeling theres a lot more to come.
That said, Apple's profits have long been tied to the iPhone, so an update is important for them.
10:13 a.m. – the 6 is 4.7 inches for screen
the 6 plus is 5.5 inches for screen
10:10 a.m. – Jumping right in .. Apple announces iPhone 6 and iPhone 6 Plus (it's the biggest iPhone yet…)
10:08 a.m. – Tim Cook onstage .. quick nod to Steve Jobs and the original iMac. Then says he'll dismiss the usual updates, other than "things are great."
@scottbudman: Tim Cook kicks off #Apple event, remembering Steve Jobs and the original iMac. http://t.co/4On4i86oVH pic.twitter.com/NY1DM7jJK8 — scott budman (@scottbudman) September 9, 2014
9:57 a.m. – Lots of analyst talk about wearables.
Combine that with sightings of Dr. Oz, and I think you have Apple aiming at the growing wearable health market.
9:45 a.m. – Just got let into the theatre .. as usual for an Apple event, this thing is packed. I don't know what people are guessing about more .. the actual gadgets, or what's inside the white structure...
Lots of celebs showing up, including the original #Apple evangelist @GuyKawasaki $AAPL pic.twitter.com/u8ufPBLWvB — scott budman (@scottbudman) September 9, 2014
Here we are now .. Entertain us. #Apple pic.twitter.com/qwlOJkyQMw — scott budman (@scottbudman) September 9, 2014
Apple will be streaming the event live on Apple.com. To watch the stream, you must have Safari 5.1.10 or later on OS X v10.6.8 or later, or Safari on iOS 6.0 or later. Streaming via Apple TV requires second- or third-generation Apple TV with software 5.0.2 or later.
