Christmas

Busy Black Friday at Livermore Premium Outlets

Slash the prices and they shall come.

Waves upon waves of shoppers packed the Livermore Premium Outlets early Friday morning in search of deals on clothes and accessories, with some stores cutting their prices by 50 percent.

Before 7 a.m., Ella and Hinna Patel already dropped $500 so far on merchandise that would normally cost them about $1,000.

"We were just talking about that, is it really worth it?" Ella Patel said. Hinna Patel answered: "Yeah, we have fun."

The mall has seen a steady stream of thousands of shoppers since the stores opened at 6 p.m. Thanksgivng. Mall management and Livermore police told NBC Bay Area news that there are absolutely more people this year compared to last.

Retailers rely on this rush of spending between now and Christmas as holiday sales can account for between 20 to 25 percent of their annual take.

The National Retail Federation is predicting a 4.1 percent jump in holiday sales compared to last year - the largest jump since 2011.

Judging by the crowds at the Livermore premium outlets, that prediction could hold.
 

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