Codie the bear, Cloudy the ram, Appy and friends — despite the cute, fuzzy animal emojis adorning the giant blue Salesforce sign smack in the middle of Moscone Center in downtown San Francisco, Dreamforce is, for the uninitiated, serious business (aka the world’s largest software conference).
The annual event by cloud giant Salesforce typically brings in more than 100,000 people to San Francisco every year — 170,000 people showed up this year from all over the world, filling up hotels, and injecting millions of dollars into the local economy.
Dreamforce is more than just a tech conference — it's all about "giving back." The four-day conference raised millions that will go toward helping hurricane-affected communities and those affected by the deadly North Bay fires.
Through attendees completing quests, Salesforce donated $1 million to the Girl Scouts, Upwardly Global and College Track. Salesforce also donated $23 million (including contributions from employees) towards Tipping Point. The San Francisco-based nonprofit is sending all proceeds from ticket sales for the "Band Together Bay Area" benefit concert to victims of the wildfires.
Latino mega-star Louis Fonsi helped raise money toward Puerto Rico. The company is very close to meeting the $1 million fundraising goal for Puerto Rico relief. Conference attendees also filled up backpacks with essentials to send to those in flood-affected communities in Houston, Florida as well as Puerto Rico.
Donations will help jump-start community driven projects to empower marginalized and vulnerable communities and will, specifically, be used for long-term rebuilding, economic development and the restoration of power as a service across the island.