The new iPhone and Apple Watch Series 3 were rolled out Friday, however, the massive crowd typically associated with the company’s product launches was missing in the Bay Area, as well as most cmajor cities.
One man was the only one who camped outside the shop on University Avenue. Noah Marriott had pre-ordered the phone but didn't want to wait until October to receive it.
It’s possible that other consumers are waiting for their new phones to be delivered to their doorsteps, while others may be holding out for the iPhone X, which hits the market later this year.
Inside the Peninsula store, though, there was a flurry of activity with employees polishing and vacuuming the space before daybreak Tuesday. Tim Cook stopped by the shop at 8 a.m. when the phone officially became available.
The iPhone 8 features a new glass and aluminum design, wireless charging, improved camera technology and faster processor. It allows for augmented reality, comes in two sizes and can be purchased starting at $699.
Meanwhile, the Apple Watch Series 3 comes with a built-in cellular network and wireless charging. It retails for $329 and up.