Marshawn Lynch wants to outfit the Bay Area in "Beast Mode."
That's the name of the Seattle Seahawks star and Oakland native's clothing company, which grand opens Friday at 811 Broadway Street.
The Chronicle reports Oakland Mayor Libby Schaaf is expected to attend an opening party at noon and has declared Friday "Beast Mode Day" in the city.
According to the Beast Mode website, the store will enter all customers who purchase at least $100 today into a chance to win a pair of tickets to Super Bowl 50 on Sunday.
As for whether he'll return to the field himself next year, Lynch cheekily deflected the question from TMZ Sports on Thursday night.